Hi, I'm Cathy.

I’m a copywriter, content marketer, yoga teacher, and certified life coach with a diverse background in digital content, tech, and wellness.

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SERVICES

Here’s how I can support you.

VERBAL IDENTITY & CREATIVE DIRECTION

Let’s turn that creative brief into impactful campaigns and consumer-facing comms with a strong, brand-forward voice, tone, and personality.

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Content Strategy

I’ll develop a strategy that aligns with your objectives, create content audits, and help manage content distribution.

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CRM & Paid

I’ll course the brand DNA through email and paid ad copy that’s brand-forward and data-driven.

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Sound Healing & Meditation

I’ll help the body heal and fully rest with instruments that help unblock stuck emotions and sources of dis-ease.

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Yoga

I'll be your guide on the mat for flow, yin, and restorative classes. Available virtually or in-person, in private or group settings, as well as team-building sessions.

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CAREER & LIFE COACH

I can support you on personal and professional matters like career transitions, life pivots, relationship ick, and more, so you can live the life that you’ve always dreamed of.

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Connect with me

CLIENTS I’VE WORKED WITH

Afterpay

· Amazon Fashion

· Athleta

· Cadogan Tate

· Cash App

· Core Power Yoga

· Cost Plus World Market

· Houzz

· Red Tricycle

· Sedera

· Summit Media Inc.

· TSG Partners

· Afterpay · Amazon Fashion · Athleta · Cadogan Tate · Cash App · Core Power Yoga · Cost Plus World Market · Houzz · Red Tricycle · Sedera · Summit Media Inc. · TSG Partners ·

Let’s see the work

TESTIMONIALS

“Cathy and I collaborated on every single catalog, DM, ad, and brand campaign. She jumped in to help lift editorial content and copy to a whole new level, differentiating Athleta from the rest of the athleisure pack. She is a kind and clear communicator, and I hope we work together again in the near future.”
Liddy Walseth, Sr. Creative Director
“It’s hard to go into a massive rebrand with 300+ assets and comms attached to it. But Cathy came in and steered our rebrand across the finish line with grace and determination. I can’t wait to see what she does next.”
Heather Gorman, CMO
“Cathy not only sets copywriters up for success, but all fellow team members who are lucky enough to be in her orbit. She looks around corners, thinks about both the big picture and the minute details, and anticipates what our next move (or five moves!) should be.”
Noe Piters, Content Strategist
“Her work speaks for itself. But to me, one of the unforeseen values she brings to any team is her grounded, stabilizing presence as a leader and peer.”
Nina Lee, Creative Director

EDUCATION & CERTIFICATIONS

BA in English, Concentration in Dance, Barnard College, Columbia University
MFA in Creative Writing, De La Salle University
Prenatal and Postnatal Certified Yoga Instructor, Sarah Oakley with YogaGro
Relax & Renew® Restorative Yoga Instructor, Judith Hanson Lasater
Yin Yoga Certified Instructor, Yoga With Kassandra
Certified Professional Life Coach, C.P.C., Certified Life Coach Institute
Certified Sound Healer, Sound For Stress & Soul Strong Yoga