Hi, I'm Cathy.
I'm the founder of Sage Group, a studio with a focus on words and wellness.
I've worn a few hats in my career: copy director & writer, email marketer, features writer, UX lead, yoga instructor, and meditation guide. I have 10+ years of experience in developing 360 campaigns for brands you love and have yet to discover. I've worked in media, the nonprofit sector, academia, tech, fintech, and health tech.
I’m a poet by craft, copywriter by trade, and empathetic leader & coach dedicated to helping others not just survive but thrive at work—and life—by supporting their growth into their most authentic selves.
Stuff I’m into: hats, Old Man’s Journey, western motifs, old school hip-hop and R&B, basketball, free verse poetry, my dog, and travel.
On my TBR stack: SAS Urban Survival Handbook, It Goes So Fast, The Witching Year, The Idea of You, Daybook: The Journal of an Artist, Meditations: Marcus Aurelius.
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Afterpay
Contributions: verbal identity, copy direction, editorial direction, product writing, content strategy, brand campaigns, email writing, b2c and b2b
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Athleta
Contributions: verbal identity, brand campaigns, editorial direction, product writing, content strategy, digital comms
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Cadogan Tate
Contributions: rebrand & copy direction, verbal identity, content writing, speech writing, external/PR comms, email writing, b2c and b2b
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Sedera
Contributions: rebrand & copy direction, content writing, speech writing, email writing, digital comms, b2c and b2b
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