Afterpay

Pay for everything upfront? Not with Afterpay, a fintech brand that changed the payments ecosystem with its simple brand promise: get what you want now, pay in 4 installments, interest-free when you pay on time.

Highlights

I was one of the OG hires on the creative team, which eventually evolved into a global brand studio supporting one of the world's most renowned fintech brands.

We consistently helped our marketing partners exceed profit margins YoY, a feat that held strong even during the challenging times brought on by the pandemic and demanding holiday seasons.

I also spearheaded the creative and content strategy of a brand-new commerce and editorial content stream called The Edit, providing users with curated selections and seamless shopping experiences for beauty, tech, fashion, and more—right on the app. I helped launch groundbreaking products like the Afterpay Plus Card, Pay over 6-12 months, and Pay Monthly, and collaborated closely with my marketing and design counterparts to revamp the entire lifecycle email customer journey.

My biggest accomplishment? Coaching and leading a dynamic team of agile writers and creatives with grace and empathy through a major acquisition.