Amazon Fashion
Unbeatable value. Trend expertise. Infinite selection. When it comes to all-things fashion, Amazon Fashion is the ultimate destination.
Highlights & Contributions
I stepped in to fill a critical copy void at Amazon Fashion UK. With no dedicated copy resource to distinguish Amazon Fashion's core, luxury, and premium segments, I created comprehensive copy direction, strategy decks, and copy banks for each category. These resources empowered every member of the creative and marketing teams to access messaging for their assets and comms, streamlining their processes and ensuring consistent, compelling messaging across the board.
