Athleta

New Year

She who pushes you, powers you—that’s the rallying cry behind the new year campaign spotlighting the all-new Contender Tights. From writing the manifesto to overseeing the creation of every single product description, interviewing the model/muse to helping the social team capture content for the feed, my contributions to the new year campaign were pervasive.

Core contributions: copy direction, product naming, campaign ideation, social strategy, omni-channel comms