Athleta

Sustainability

How do you measure a brand’s efficacy in their first year as a B Corporation? You publish a report that’s about both progress and potential. And you weave a narrative about the brand leaving as little trace as possible on the planet we love to play—and surf, SUP, rock climb, parkour, and downward dog—in. 

Core contributions: copy direction, product naming, campaign ideation, social strategy, omni-channel comms