Sedera

I stepped into the role of Head of Content, Design & Copy, at Sedera in 2021. It was exhilarating to be a part of the brand’s most pivotal moment: its first-ever rebrand. Together with the Head of Brand Strategy and a very lean marketing team, I helped define the brand’s vision, mission, and value proposition for the rebrand; rediscover Sedera’s values, personality and tone of voice; and in partnership with our agency, we helped birth an entirely new visual identity. From site, social, emails and out of home ads, I had a hand in everything. I’m so proud to see how our work in 2021—amid a pandemic—is still being used and iterated on today.