Cash App
This fintech brand wants you to do more with your money. Like pay anyone instantly. Save on everyday spending. Slide into the stock market. And even dabble (buy, sell, spend) in bitcoin.
Highlights & Contributions
As part of a lean creative team, we stepped in to fill a critical void at Cash App. With no dedicated resource, existing processes, or established strategy for customer retention and lifecycle comms, we helped a cross-functional team create, refine, and ship marketing comms to a new breed of fintech customers: the hybrid Afterpay and Cash App user.
Additionally, I helped educate the Cash App team on CRM best practices, and empowered a newly-formed team to begin the hard work of creating lifecycle journeys for different audiences in the Cash App world.
